A number of deals have been signed for Roland Rat, Brit morning television icon, according to agent Bulldog Licensing.

The latest licensees include:
• Posh Paws for plush, talking plush, key chains and ceramics
• Poetic Gem for T-shirts, underwear and nightwear
• Roy Lowe and Sons for socks
• Digital Classics for a DVD collection
• Smiffy’s for dress up
The character is also available for categories in mobile phone content, publishing and promotions.
Licensing Global