Rat For Breakfast?
Monday, March 7 2011
The world’s most famous rodent, Roland Rat, had revealed in an interview with ASDA Magazine that he is willing to return to breakfast television by stepping in to boost the flagging ratings of ITV’s Daybreak programme.
Roland is also a big hit in the world of licensing and UK representative Bulldog Licensing has recently signed up Posh Paws for a Roland range that includes plush, talking plush, keychains and ceramics. Bulldog is in advance discussions with licensees from categories as diverse as mobile phone content, publishing and promotions.
Taken from Licensing Source Book Spring 2011
