Bulldog Licensing has brokered a deal with Bluebird Brands to produce a range of products based on design-led property Goochicoo

The range will include a “my first range…’ that could include boxes for first teeth or locks of hair, as well as Mother’s and Father’s Day mugs, luggage and travel accessories, and car accessories such as sun shades and ‘baby on board’ stickers.

This will add to a strong existing programme that includes melamine by Tommee Tippee, branded bedding by Izziwotnot and personalisable greetings cards from Moonpig. Advanced discussions are underway with licensees across a number of categories including inflatable’s, art sets and juice drinks.

Taken from The Licensing Source Book Spring 2011