Bulldog Licensing has announced three new agreements for Monkey, the star of the hilarious TV ads for ITV Digital and PG Tips, with Posh Paws, Danilo and GB Eye all coming on board for a range of products.
Monkey first graced UK screens when his double act with Jonny Vegas featured in a series of ads for the ITV Digital Campaign , quickly winning him a cult following. Although 2011 marks the character’s tenth year in showbiz, very little Monkey merchandise has ever been produced.
The news deals will see Posh Paws producing a range of plush featuring Monkey – including talking plush and beanies; GB Eye is set to launch a line of posters featuring the country’s leading woolly actor and Danilo has signed for calendars and sound cards.
Taken from Licensing Source Book Spring 2011
