The show features a team of superhero friends with literacy-based powers, who jump into books for answers to everyday pre-school problems and questions – the home viewer is the superhero sidekick, who is encouraged to participate in the fun and learning.

The programme focuses on the learning escapades of ever curious and resourceful Whyatt Beanstalk (Jack’s younger brother), Red of “Little Red Riding Hood” fame, Pig from “The Three Little Pigs” and Princess Pea, daughter of the star from the classic “The Princess and The Pea.”

When a problem arises, Whyatt calls his friends to the Book Club, where they transform into superheroes with reading powers: Alpha Pig with Alphabet Power, Wonder Red with Word Power, Princess Presto with Spelling Power, Super WHY with the Power to Read and Super YOU with the Power to Help. Then they hop into their Why Flyers and go on a fun-filled reading adventure to find the answer to the problem and save the day!

Along the way they play interactive literacy games that encourage the home viewer to practice letter identification, rhyming, spelling, reading comprehension, and more!

Building on the huge successes which have seen the show become a massive hit on TV and merchandise across America, an initial publishing range is launching into the UK market through 2010. Partners include Redan who are featuring the brand in their top-selling Fun To Learn magazine titles, Little Star whose activity publishing books are rolling out now and Pedigree whose annuals will be launching in time for Christmas. Additional licensees include Melbry Events whose character costume is available for appearances now and Cesar who are bringing their dress-up ranges to the UK market.

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