With an enviable reputation as ‘The Voice of Football’, the Licensors brought the iconic brand back to the market in 2009. As the UK’s leading publisher of annuals, Licensor Pedigree secured prime retail placement across all major retailers and Shoot became the most successful football annual of the year, selling over 240,000 units and outperforming brands including Match, Star Wars and Ben 10.

As the market-leader in football annuals, the amazing Shoot styleguide, developed by licensing specialists 100% Design contains illustrative branding featuring top players from around Europe for product ranges that target boys 7-12.

Building on Shoot’s enormous reputation amongst men aged 18+, the styleguide also contains over 10,000 rights-cleared photographic images of great players through the ages coupled with designs, motifs and slogans that are perfect for all fans of the beautiful game.

Launching in late 2009 shoot.co.uk achieves over 8,000 visitors a day with regular updates, news, interviews and features. Shootube allows users to upload and share football videos with other users and provides a great opportunity for licensees to advertise licensed lines and offers on the site’s shop.

As a non-partisan brand based firmly in the world of the nation’s favourite sport, Shoot takes the risk out of football merchandise. Driven by fans’ love of the game, Shoot merchandise is an all-year opportunity for licensees and retailers who want to avoid product which is allied to a team’s success in a tournament or league.

Product targeting both adults and kids will be launching soon across apparel, homewares, stationery and sports lines.

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