So passionate in fact is the support for Roobarb and Custard that a poll of Channel 4 viewers actually showed the animated duo to be Britain’s favourite cartoon characters ever; and with regular broadcast across the BBC and more recently on Channel 5’s Milkshake across the decades since its debut, the fanbase for this cult classic extends from children to their parents and their parents’ parents!

Currently airing to the latest generation of fans, the most recent series of 39 x 7’ shows is achieving top ratings for Milkshake as parents tune back in to watch their childhood favourite with their own kids.Targeting both the adult collector with licensed product including greetings cards from Museums and Galleries, apparel from Poetic Gem and canvas wall art from Riviere, the brand also appeals to the kids’ marketplace with lines including publishing from Mogzilla.

Roobarb & Custard logos and characters TM & © 1973–2010 A&B TV Ltd. www.roobarbandcustard.tv

In recent months, Roobarb and Custard has teamed up with the UK’s leading deafblind charity, Sense for a major pin badge campaign through all branches of Natwest and Bulldog is in discussions with a number of other promotional partners in this area.

With advanced discussions underway in categories including social stationery, interactive and mobile content, dress up and online greetings cards, Roobarb and Custard fans everywhere will be able to find the nation’s favourite cat-and-dog duo in all good retailers.