Owned by Feld Entertainment®, the largest provider of live action family entertainment in the world, Monster Jam® brings in audiences in excess of four million people every year to its international arena tours. Featuring the best-loved monster truck brands in the world, more than 325 performances in over 125 markets bring the adrenaline-fueled action to family audiences everywhere.

Supported by leading broadcasters around the world, Monster Jam is a smash hit with family audiences across Bravo in the UK and both Discovery and RTL in the Benelux.

The European events see the Monster Jam stadium and arena tour visit leading arenas including Cardiff Millennium Stadium, Manchester’s MEN Arena, Birmingham’s NIA, Antwerp’s Sportpaleis and Arnhem’s Gelredome.

The European licensing programme is already well underway with global, master toy partner Mattel®. Authentic Monster Jam monster trucks are an integral part of the top-selling Mattel Hot Wheels® line and since launch over one hundred million replica Monster Jam vehicles have been sold. Mattel’s Monster Jam vehicles are available worldwide at retailer’s where Hot Wheels are sold. The Monster Jam global merchandise program is further bolstered by top licensees, Activision® and K’NEX®. Launching the third video game in the top-selling Monster Jam franchise, Activision brings the action of Monster Jam back to the small screen whilst the K’NEX building and construction sets further boost the brand profile in the toy aisles at retail.

Local licensees in the UK include Aykroyds TDP for nightwear and underwear, DNC whose lunch bags and bottles have strong distribution across the UK, UK Greetings for cards and Photo-me for sponge balls. In the Benelux, local licensees include Haza for partyware, Lanoo for backpacks and caps, Marissa for bedding and Big Balloon Publishers for poster magazines.

© 2011 Feld Motor Sports, Inc.