It’s a Wild Life
It’s a Wild Life is a new design property that has all the hallmarks of a licensing success story. Created by leading graphic design agency Form Advertising, It’s a Wild Life brings together fashion, style and humour through a stunning blend of design and photography. The brand combines wildlife with uniquely human characteristics and accessories, all topped with clever and funny captions. The result is a truly unique property that is perfectly placed to take advantage of the growing presence of design brands across the high street. Initially targeting the youth fashion, stationery, wall art and accessories markets, It’s a Wild Life will roll out across European and US retail from Q4 2014 and will build to a major presence through 2015.
First licensees include VMC Accessories who will be bringing a great range of fashionable product to the market, and Yoofiti, who have already launched their great range of personalised wall art http://www.yoofiti.com/