Combining the distinctive design style of The Backland Studios with gentle humour throughout, Goochicoo opens up a new genre within the pre-school market.

Working with some of the market’s leading suppliers of infant products, Goochicoo is already a consumer hit with an incredible interactive doll line selling in huge numbers right across retail courtesy of toy giant MV Sports and Leisure. MV’s line is supported by heavyweight TV advertising which is supported further by online greetings card specialist Moonpig whose Goochicoo cards are so popular that they’ve featured the brand in their multi-million pound TV ad campaign.

With product from the likes of Tommy Tippee on infant feeding and Izziwotnot’s infant bedding selling strongly, Goochicoo is sure to be one of the UK’s major baby brands for years to come. New lines rolling out right now include Little Star Creations’ Baby Record Books and Poetic Gem’s superb apparel lines and both licensees have had incredibly strong reactions across retail.

To add to the range of Goochicoo products available, Bluebird Brands will be launching girls and boys bags, wheelie cases and accessories early next year and a mobile phone application is also in development.

With the pedigree of Ged and Kaely Backland behind the property, the strength of the existing licensee base and the fact that the property is opening up a new market with a large demand, the potential for the brand in all territories is extremely strong and Goochicoo negotiations are already underway with major partners in the US and continental Europe.

It’s the brand everyone’s gurgling about.

To see and buy available Goochicoo products in the UK market please visit Bignametoys.com

© Goochicoo Ltd 2010. Goochicoo is a registered trademark of Goochicoo Ltd